04
LivGreen
LivGreen raises awareness about sustainable agriculture through engaging branding and user-friendly app for hydroponics farming.
CLIENT
ENACTUS LIVERPOOL
ROLE
SOLE DESIGNER
RESPONSIBILITIES
APP DESIGN, WIREFRAME, PROTOTYPE, BRANDING
PROJECT DURATION
INTRO
Traditional farming resource waste drives the need for hydroponics
LivGreen fosters a health-conscious, eco-friendly lifestyle with a home agriculture system requiring minimal land and water. Designed to simplify hydroponics for beginners, the app empowers users to grow organic produce while leveraging a community network to promote informed choices and build expertise.
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CUSTOMER SATISFACTION
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POSITIVE USER IMPRESSIONS
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INCREASED INTEREST
RESEARCH
Market gaps drives the creation of a community-focused hydroponics app for beginners
Research identified the need for beginner-friendly features and system optimisation for professionals, using personas, empathy mapping, and competitor analysis. A gap in community-focused apps shaped the project's USP. A brand audit reinforced LivGreen’s sustainability focus, prioritising accessibility and education with a seamless experience, strong support, and active community engagement.
DESIGN
Creating a seamless hydroponics experience fused user insights with innovative branding
Design process integrated hydroponics knowledge, user needs, and brand identity to create a cohesive logo, typography, and merchandise for promotions at university fairs. Research and empathy mapping shaped intuitive information architecture, while sketches and wireframes laid the foundation for a user-centred design. After low-fidelity testing, the design evolved into a high-fidelity Figma prototype, refining functionality and addressing improvements.
SOLUTION
Learning & engagement foster a greener, more conscious lifestyle
LivGreen simplifies hydroponics for newcomers, offering accessible education and fostering community engagement. Positioned as an eco-conscious brand, it drives interest in sustainable living and food production. Its approachable branding and ongoing support empower users to make informed, sustainable choices, promoting broader adoption of hydroponics and a more environmentally responsible lifestyle.
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USER EVALUATION
Refined for real-life ease through hands-on testing
User testing at university events revealed areas for improvement, including IoT integration, expanded plant monitoring, and multimedia tutorials for beginners. Users also requested enhanced community features like Q&A, challenges, and trading, along with tailoring the app for hobbyists, commercial growers, and sustainability advocates. These insights are shaping the app's evolution to better meet user needs and increase adoption.
REFLECTION
Scaling sustainability with feedback-driven growth
The project successfully translated the need for sustainable agriculture into a user-centered solution. Research ensured the app addressed all experience levels, while the branding reinforced LivGreen's message. Positive user testing confirms its success. Going forward, diversifying user testing and incorporating feedback will strengthen LivGreen's market position in sustainable agriculture.