06
Asia Superstore
Modernising an Asian supermarket website to enhance user experience, attract new customers, and boost online sales.
CLIENT
EUTEK GROUP
ROLE
LEAD DESIGNER (TEAM OF 4)
RESPONSIBILITIES
ECOMMERCE, EVALUATION & ANALYSIS, WEBSITE DESIGN
YEAR
INTRO
Outdated design and poor navigation hinders sales. Enhanced product information and stock management integrations improve the customer experience and boost conversions.
+
TOTAL IMPRESSIONS
%
CUSTOMER SATISFACTION
+
PRODUCTS SOLD
RESEARCH
To ensure the redesigned website caters to the multilingual audience (English, Mandarin, Cantonese, Vietnamese), user research was conducted through interviews with the owner and online review analysis to identify customer pain points and usage patterns.
DESIGN
Following a user-centred approach, the project utilised user feedback, competitor analysis, and brainstorming sessions to refine navigation, product presentation, and online ordering.
Information architecture and user flow prioritise the multiple ways customers will interact with the site. Iterations of sketches and wireframes are used to refine its usability and visuals.
"
"
USER EVALUATION
Low-fidelity prototypes were user-tested to iterate on the design for optimal usability. The final outcome is a modern, responsive website with clear navigation, detailed product information (potentially multilingual), and online ordering options.
REFLECTION
Though the Asian supermarket website project stalled during development due to the client's redirection, it provided invaluable experience. Transitioning the project into a personal practice allowed for continued exploration of user-centred design principles and honing the skills of user research, interface refinement, and usability testing. This shift in focus fostered a deeper understanding of the design process and its potential to deliver impactful solutions.