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Whisper in the Deck

Exploring the challenge of eldest daughters in immigrant families balancing cultural expectations, personal aspirations, and the pressure of responsibility.

CATEGORY

DESIGN RESEARCH

ROLE

GRAPHIC DESIGNER

RESPONSIBILITY

CONCEPT EXPLORATION & DEVELOPMENT

PROJECT DURATION

MAY 2023 (2 WEEKS)

design exhibition room render mockup
design exhibition room render mockup
design exhibition room render mockup
design exhibition room render mockup

Giving voice to the emotional struggles of eldest daughters in immigrant families, using visual narrative to highlight their resilience and create an empathetic experience.


Unveiling the Resilience of Eldest Daughters


Connecting the experiences of eldest daughters in immigrant families to the stages of the Hero’s Journey and the symbolism of the Major Arcana tarot cards. Each stage of their growth—such as responsibility, sacrifice, and self-discovery—aligns with key tarot cards like The Empress, The Fool, and The Strength, offering a visual and symbolic narrative that highlights their emotional transformation.




Visual Journey Through the Hero’s Journey and Tarot


The concept evolved into a set of tarot-inspired cards and an experiential, interactive exhibition. Through tactile interaction and visual storytelling, the exhibition invited deeper reflection and emotional engagement, offering the exploration of their struggles and growth more impactful for the audience.




Challenges into Tarot Symbols of Strength





Interactive Experience of the Growth Journey